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- W4246406132 abstract "When a buyer perceives risk in a purchase he can pursue different strategies of risk resolution. This article presents research findings which indicate that consumers have preferences for different methods of risk reduction associated with various types of loss." @default.
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- W4246406132 title "Consumer Rankings of Risk Reduction Methods" @default.
- W4246406132 doi "https://doi.org/10.1177/002224297103500110" @default.
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