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- W4246941327 abstract "Many marketing practitioners and authors already accept that inward technology licensing (ITL) can be a viable alternative source of new products to internal R&D. Yet, new product development research focuses mainly on internal development with little attention to external methods. Kwaku Atuahene-Gima reviews the small body of literature on ITL and examines the factors that may influence a firm to adopt ITL as an alternative to internal R&D. Using a conceptual framework to provide additional insights, he argues that the ITL adoption decision is an organizational behavioral response to internal and external environmental stimuli." @default.
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- W4246941327 date "1992-06-01" @default.
- W4246941327 modified "2023-10-16" @default.
- W4246941327 title "Inward Technology Licensing as an Alternative to Internal R&D in New Product Development: A Conceptual Framework" @default.
- W4246941327 doi "https://doi.org/10.1111/1540-5885.920156" @default.
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