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- W4247014071 abstract "The functional theory of attitudes (Katz, 1960) proposes that if persuasive messages target the reason why the audience possesses an attitude on that subject (the attitude’s function), such messages will be more persuasive than if they target a different function. The “functional matching” effect was tested by meta-analyzing 16 articles, which reported 38 relationships between matching and persuasiveness and had a combined sample of 1,460. The functional matching effect was consistently strong across all moderators (r = .37). The use of the self-monitoring scale to identify functions produced a somewhat smaller effect than the average. Research employing other means of identifying attitude functions is called for. No evidence was found consistent with publication bias. Future directions for functional attitude theory research based on these results are discussed." @default.
- W4247014071 created "2022-05-12" @default.
- W4247014071 creator A5060184340 @default.
- W4247014071 date "2019-01-13" @default.
- W4247014071 modified "2023-09-29" @default.
- W4247014071 title "A Meta-Analysis of the Functional Matching Effect Based on Functional Attitude Theory" @default.
- W4247014071 doi "https://doi.org/10.31235/osf.io/jqvhn" @default.
- W4247014071 hasPublicationYear "2019" @default.
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