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- W4247139339 abstract "Spas are places that enable mind, body and spiritual harmony, and are therefore inextricably linked to the pursuit of health and wellbeing, as one of the most prominent forms of wellness tourism. Recent growth in the global spa industry is fuelled by increasing consumer interest in the pursuit of wellness. Concepts within the spa industry remain largely unexplored, thus, this conceptual paper aims to progress our understanding by considering opportunities for value co-creation and co-destruction in a spa context. In doing this, the paper unpacks the concept of the servicescape, explores the concept of authenticity and argues that understanding the consumption and production of experiences is central to understanding the creation of value in spa service settings." @default.
- W4247139339 created "2022-05-12" @default.
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- W4247139339 date "2021-10-29" @default.
- W4247139339 modified "2023-09-25" @default.
- W4247139339 title "Value Co-Creation and Co-Destruction: Considerations of Spa Servicescapes" @default.
- W4247139339 doi "https://doi.org/10.4324/9781003245537-6" @default.
- W4247139339 hasPublicationYear "2021" @default.
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