Matches in SemOpenAlex for { <https://semopenalex.org/work/W4248059273> ?p ?o ?g. }
Showing items 1 to 54 of
54
with 100 items per page.
- W4248059273 endingPage "218" @default.
- W4248059273 startingPage "187" @default.
- W4248059273 abstract "<title>Abstract</title> This chapter provides an outline of the key principles and practices involved in marketing tour operators' products. In the process, the key challenges that tour operators face when marketing intangible products are identified. The chapter discusses the need to clearly identify target markets and the application of the promotional mix to attract potential customers." @default.
- W4248059273 created "2022-05-12" @default.
- W4248059273 creator A5017634082 @default.
- W4248059273 creator A5023810877 @default.
- W4248059273 date "2017-12-14" @default.
- W4248059273 modified "2023-09-29" @default.
- W4248059273 title "Marketing." @default.
- W4248059273 doi "https://doi.org/10.1079/9781780648231.0187" @default.
- W4248059273 hasPublicationYear "2017" @default.
- W4248059273 type Work @default.
- W4248059273 citedByCount "0" @default.
- W4248059273 crossrefType "book-chapter" @default.
- W4248059273 hasAuthorship W4248059273A5017634082 @default.
- W4248059273 hasAuthorship W4248059273A5023810877 @default.
- W4248059273 hasConcept C111919701 @default.
- W4248059273 hasConcept C112698675 @default.
- W4248059273 hasConcept C144024400 @default.
- W4248059273 hasConcept C144133560 @default.
- W4248059273 hasConcept C162853370 @default.
- W4248059273 hasConcept C26517878 @default.
- W4248059273 hasConcept C2779304628 @default.
- W4248059273 hasConcept C36289849 @default.
- W4248059273 hasConcept C38652104 @default.
- W4248059273 hasConcept C41008148 @default.
- W4248059273 hasConcept C98045186 @default.
- W4248059273 hasConceptScore W4248059273C111919701 @default.
- W4248059273 hasConceptScore W4248059273C112698675 @default.
- W4248059273 hasConceptScore W4248059273C144024400 @default.
- W4248059273 hasConceptScore W4248059273C144133560 @default.
- W4248059273 hasConceptScore W4248059273C162853370 @default.
- W4248059273 hasConceptScore W4248059273C26517878 @default.
- W4248059273 hasConceptScore W4248059273C2779304628 @default.
- W4248059273 hasConceptScore W4248059273C36289849 @default.
- W4248059273 hasConceptScore W4248059273C38652104 @default.
- W4248059273 hasConceptScore W4248059273C41008148 @default.
- W4248059273 hasConceptScore W4248059273C98045186 @default.
- W4248059273 hasLocation W42480592731 @default.
- W4248059273 hasOpenAccess W4248059273 @default.
- W4248059273 hasPrimaryLocation W42480592731 @default.
- W4248059273 hasRelatedWork W13149604 @default.
- W4248059273 hasRelatedWork W13254031 @default.
- W4248059273 hasRelatedWork W13612320 @default.
- W4248059273 hasRelatedWork W1577326 @default.
- W4248059273 hasRelatedWork W26866622 @default.
- W4248059273 hasRelatedWork W31563872 @default.
- W4248059273 hasRelatedWork W34884682 @default.
- W4248059273 hasRelatedWork W36116695 @default.
- W4248059273 hasRelatedWork W11108749 @default.
- W4248059273 hasRelatedWork W8435669 @default.
- W4248059273 isParatext "false" @default.
- W4248059273 isRetracted "false" @default.
- W4248059273 workType "book-chapter" @default.