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- W4249732846 abstract "Este artigo estuda as estratégias de persuasão e as operações ideológicas do audiovisual “The Story of Menstruation”, criado através de uma parceria entre a empresa Kimberly-Clark e The Walt Disney Company em 1946. Foram utilizadas principalmente as ideias de Burrowes e Rett (2016) sobre publicidade expandida, Baudrillard (1968) e Klein (2002) sobre publicidade como objeto consumível, Packard (1957) sobre persuasão oculta, e conceitos de Thompson (2011) sobre ideologia. O método empírico adotado foi a análise do discurso via “modos de operação ideológica” de Thompson (2011)." @default.
- W4249732846 created "2022-05-12" @default.
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- W4249732846 date "2019-02-24" @default.
- W4249732846 modified "2023-10-14" @default.
- W4249732846 title "Além do product placement: persuasão oculta e ideologia no audiovisual “The Story of Menstruation”" @default.
- W4249732846 doi "https://doi.org/10.31501/comunicologia.v11i2.10050" @default.
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