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- W4249740014 abstract "This chapter focuses on the past 50 years of Hungarian public relations (PR), from the mid-1950s till today. The first part of the chapter details the development of public relations during the Communist period when it was considered as a tool to promote foreign trade, domestic commerce and tourism. The second part outlines some key dates and events in the history of democratic public relations in the context of the changing political, economic and media environments. Keywordscommercial propagandaforeign trade promotionsocialist public relationstrust building" @default.
- W4249740014 created "2022-05-12" @default.
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- W4249740014 date "2014-01-01" @default.
- W4249740014 modified "2023-09-26" @default.
- W4249740014 title "Hungary" @default.
- W4249740014 cites W1492988534 @default.
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- W4249740014 doi "https://doi.org/10.1057/9781137404268_5" @default.
- W4249740014 hasPublicationYear "2014" @default.
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