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- W4250276233 abstract "THERE is no point in spending a penny on advertising “unless that expenditure is regarded as an investment against future return”. Repeat the phrase to yourself every night before going to bed, it'll make you feel better; and it might lead to a more commercial attitude to your advertising budget and your advertising agency (and if your agency doesn't like it — you've got the wrong one!)" @default.
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- W4250276233 date "1980-10-01" @default.
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- W4250276233 title "How much will it cost, and is it worth it?" @default.
- W4250276233 doi "https://doi.org/10.1108/eb057148" @default.
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