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• W4251373899 abstract "Abstract This paper critically reviews and analyses the empirical and theoretical literature relating to Corporate Social Responsibility (CSR) programs and their impact on the attitudes and behaviours of consumers. Given the increasingly important and influential role that corporations are playing in society, this review considers the contrasting arguments surrounding the extent to which a well-designed and implemented CSR program will impact consumers. In doing so, this review improves our understanding of the importance of corporate socially responsible action and identifies gaps in the field of CSR research that need to be addressed in order to help organizations more effectively adopt CSR programs." @default.
• W4251373899 created "2022-05-12" @default.
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• W4251373899 date "2009-03-01" @default.
• W4251373899 modified "2023-09-23" @default.
• W4251373899 title "Evaluating the impact of corporate social responsibility programs on consumers" @default.
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• W4251373899 doi "https://doi.org/10.1017/s183336720000290x" @default.
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