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- W4251472777 abstract "The authors analyze cherry-picking in the context of grocery shopping, comparing the behavior of consumers who visit two grocery stores on the same day (8% of shopping trips) with single-store shoppers. The authors find cherry-picking to be consistent with rational economic behavior. Cherry pickers benefit by saving 5% more per item while buying systematically (67%) larger market baskets." @default.
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- W4251472777 date "2005-01-01" @default.
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- W4251472777 title "Cherry-Picking" @default.
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- W4251472777 doi "https://doi.org/10.1509/jmkg.69.1.46.55506" @default.
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