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- W4251650640 abstract "Understanding the vulnerability that publics experience in their daily and work lives is central to planning and communicating in order to enhance their resilience and preparedness should some risk manifest itself with health, safety, or well‐being consequences. Vulnerability, in this circumstance, is a key concept because government, industry, and individual efforts need to be combined into effective efforts to identify, plan for effective response, mitigate, and even avert vulnerability. From a strategic communication standpoint, both affective and cognitive components of the vulnerability of publics are important to understand, as one will most likely affect the other (e.g., increased fear may lead to an enhanced sense of vulnerability). Strategic communication with vulnerable populations entails identifying vulnerability at both the community and individual levels, the relationships between the vulnerable population and the risk it is susceptible to, and developing effective communication strategy for them." @default.
- W4251650640 created "2022-05-12" @default.
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- W4251650640 date "2018-08-22" @default.
- W4251650640 modified "2023-10-12" @default.
- W4251650640 title "Vulnerability" @default.
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- W4251650640 doi "https://doi.org/10.1002/9781119010722.iesc0200" @default.
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