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- W4252175523 abstract "The audience is an essential part of mass communication processes, and since the beginnings of communication research, it has been one of its central topics. As regards mass communication, the term “audience” describes the sum of all persons who receive or received (parts of) a media offering. Thus, audience is a group participating in the public communication process but normally it is not involved in the making of its contents. Audience is not a lasting social formation; it rather originates as the case arises via → exposure to communication content." @default.
- W4252175523 created "2022-05-12" @default.
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- W4252175523 date "2012-03-22" @default.
- W4252175523 modified "2023-10-14" @default.
- W4252175523 title "Audience" @default.
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- W4252175523 doi "https://doi.org/10.1002/9781405186407.wbieca066.pub2" @default.
- W4252175523 hasPublicationYear "2012" @default.
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