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- W4252181034 endingPage "855" @default.
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- W4252181034 abstract "Telugu film industry, known as Tollywood is gaining popularity in the domain of regional film industry in India. Over the years, the industry through its actors, remaking and dubbing to various languages films; a tendency of culture and brand has emerged. Sometimes celebrated artists brand the films and vice versa. Brand endorsements and in film advertisements have become the order of the day. The current chapter attempts to explore Telugu cinema as culture and brand by analyzing the cases of the films like Pokiri, Magadheera, Baahubali: The Beginning and Baahubali 2: The Conclusion. In addition, the study tries to understand the timeline of Telugu cinema, keeping the culture and branding in mind." @default.
- W4252181034 created "2022-05-12" @default.
- W4252181034 creator A5087690497 @default.
- W4252181034 date "2019-01-01" @default.
- W4252181034 modified "2023-09-26" @default.
- W4252181034 title "Branding Culture" @default.
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- W4252181034 doi "https://doi.org/10.4018/978-1-5225-7116-2.ch046" @default.
- W4252181034 hasPublicationYear "2019" @default.
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