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- W4252740985 abstract "An increasing number of large corporations are using venture teams to manage new product innovations from idea conception to full commercialization. A field study of over 100 venture teams has identified some of the major characteristics which differentiate these teams from the more traditional forms of managing new products." @default.
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- W4252740985 date "1972-07-01" @default.
- W4252740985 modified "2023-09-25" @default.
- W4252740985 title "The Venture Team: A New Concept in Marketing Organization" @default.
- W4252740985 doi "https://doi.org/10.2307/1251039" @default.
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