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- W4253119449 abstract "In the future, we expect to see more shopping on-line or on smart phones. This suggests that understanding how visual design decisions can influence consumers’ reactions to online assortments is important. New advances in neuro-marketing techniques, such as sophisticated eye tracking methodology, can help understand exactly what drives consumers’ attention and processing efficiency.Visual stimuli on small screens is frequently processed very quickly leading to perceptions that form automatically often without cognitive intervention. Thus, savvy retailers should strategically use design elements of the assortments and of packaging to direct attention and increase the ease of processing. Assortments that are easier to process are liked more and are judged to have more perceived variety. Complexity must be minimized so that assortments can be parsed immediately. Categorization, organizational structure, filtering and other design elements can also help with choice overload." @default.
- W4253119449 created "2022-05-12" @default.
- W4253119449 date "2014-11-01" @default.
- W4253119449 modified "2023-10-18" @default.
- W4253119449 title "Mobile emissions catalysts production plant inaugurated by BASF" @default.
- W4253119449 doi "https://doi.org/10.1016/s1351-4180(14)70423-4" @default.
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