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- W4253415960 abstract "A mission statement is a statement that defines an organization's purpose and image for both internal and external stakeholders. Broadly, a mission statement serves two primary purposes: to inspire the employees of an organization and to assert leadership. This entry describes a mission statement's key components and communication attributes. Further, it addresses the organizational benefits of having a mission statement as well as some noted drawbacks of using mission statements as an organizational beacon." @default.
- W4253415960 created "2022-05-12" @default.
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- W4253415960 date "2017-03-08" @default.
- W4253415960 modified "2023-10-14" @default.
- W4253415960 title "Mission Statements" @default.
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- W4253415960 doi "https://doi.org/10.1002/9781118955567.wbieoc142" @default.
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