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- W4253627802 abstract "This chapter introduces the role of Web sites and e-commerce in the development and growth of global higher education start-ups. The extant concepts, research, and experiences the chapter builds on is the literature concerning e-commerce and small- and medium-sized enterprises (SMEs) together with published research on global start-ups. It argues that the key results, evidence, and experience, from the empirical case study research, highlight clear and precise reasons for the development of Web sites and e-commerce by the global start-ups. The limitations of the results are that they report early stage development of Web sites and e-commerce by global start-ups. The authors plan to undertake “follow-up” interviews in future years to develop a longitudinal study. Furthermore, there are important implications of the study for entrepreneurs, policy makers, practitioners, researchers, and educators for the specific field of e-commerce developments for global start-ups." @default.
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- W4253627802 date "2011-05-24" @default.
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- W4253627802 title "The Role of Web Sites and E-Commerce in the Development of Global Start-Ups" @default.
- W4253627802 doi "https://doi.org/10.4018/978-1-59904-901-4.ch006" @default.
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