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- W4254144620 abstract "Victoria University of Wellington, New Zealand; University of East Anglia, UK; Victoria University of Wellington, New Zealand" @default.
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- W4254144620 date "2009-01-01" @default.
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- W4254144620 title "Consumer Perceptions and Attitudes Towards Mobile Marketing" @default.
- W4254144620 doi "https://doi.org/10.4018/978-1-60566-054-7.ch146" @default.
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