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- W4254388623 abstract "The digital divide in the society has been a key demographic factor which has impacted the social economic activities in recent times. The digitalization of erstwhile social & economic models harbingers a distinct change in behaviors of various sections of the society. Policy makers in various organizations and civic administrators are studying this new age individual’s response to manage their reach out strategies via digital medium. Correspondingly acquiring or nurturing talent with higher digital quotient would help organizations better adapt to new age business models.No two human beings are identical and therefore it is important to understand what makes an individual display a higher digital quotient. The aim of the current research study is to understand key personality attributes which have high influence on an individual’s response to a stimulus sent thru a digital medium.The online primary survey was conducted on a random sample of 83 people over a period between March 19 and Jun 20. It sought to identify most relevant attributes to define a digital persona. The study ended in concluding overall six personality attributes which have key influence while each one of them had a distinct measure of impact." @default.
- W4254388623 created "2022-05-12" @default.
- W4254388623 creator A5057717498 @default.
- W4254388623 date "2020-07-19" @default.
- W4254388623 modified "2023-10-16" @default.
- W4254388623 title "Personality attributes making significant influence on the digital quotient of an individual: An exploratory Study" @default.
- W4254388623 doi "https://doi.org/10.31219/osf.io/2kefm" @default.
- W4254388623 hasPublicationYear "2020" @default.
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