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- W4254405191 abstract "The utility of the concept of the “Nine Nations of North America” for segmentation was tested by comparing several geographic segmentation systems with values in a probability sample of the coterminous United States. The evidence does not mandate abandoning the Bureau of Census regions. Managerial implications are discussed." @default.
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- W4254405191 date "1986-04-01" @default.
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- W4254405191 title "The Nine Nations of North America and the Value Basis of Geographic Segmentation" @default.
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- W4254405191 doi "https://doi.org/10.1177/002224298605000203" @default.
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