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- W4254982079 abstract "Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Marketing strategies have a significant impact on company performance and financial success. Choosing the right one, and accounting for expenditure on it as an investment, can significantly boost competitive advantage. Originality The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format." @default.
- W4254982079 created "2022-05-12" @default.
- W4254982079 date "2019-11-11" @default.
- W4254982079 modified "2023-10-18" @default.
- W4254982079 title "Investing in marketing" @default.
- W4254982079 doi "https://doi.org/10.1108/sd-08-2019-0157" @default.
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