Matches in SemOpenAlex for { <https://semopenalex.org/work/W4255516613> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W4255516613 endingPage "1097" @default.
- W4255516613 startingPage "1078" @default.
- W4255516613 abstract "Cities compete for limited resources and face various challenges. Changing conditions have increased awareness and interest in city marketing. However, in order to achieve a competitive advantage in the acquisition of investments, tourism and community development, change in the city marketing mix is most important. Marketing experts transferred general marketing concepts to be within the scope of cities, but due to the complexity of the structure of the city, the best model in the context of marketing mix has still not been found. Any attempt in this direction is therefore theoretically and practically relevant. This paper aims to encompass various perspectives and introduces a city marketing mix, which takes into account the complexity, functionality and structure of the cities. It also presents a measurement instrument of city marketing mix that can be used as a sophisticated tool to satisfy the needs of city residents, who are considered to be the most valuable assets of the city." @default.
- W4255516613 created "2022-05-12" @default.
- W4255516613 creator A5002728727 @default.
- W4255516613 creator A5027062613 @default.
- W4255516613 date "2020-01-01" @default.
- W4255516613 modified "2023-09-27" @default.
- W4255516613 title "Steps toward a City Marketing Mix and Its Perception Measurement" @default.
- W4255516613 cites W1544994567 @default.
- W4255516613 cites W1557821592 @default.
- W4255516613 cites W1896024018 @default.
- W4255516613 cites W1912051995 @default.
- W4255516613 cites W1925290142 @default.
- W4255516613 cites W1964060728 @default.
- W4255516613 cites W2004636464 @default.
- W4255516613 cites W2058429719 @default.
- W4255516613 cites W2091166788 @default.
- W4255516613 cites W2105089903 @default.
- W4255516613 cites W2143195817 @default.
- W4255516613 cites W2149783615 @default.
- W4255516613 cites W2165801872 @default.
- W4255516613 cites W2166956125 @default.
- W4255516613 cites W2794875966 @default.
- W4255516613 cites W4214678610 @default.
- W4255516613 cites W4234078576 @default.
- W4255516613 doi "https://doi.org/10.4018/978-1-7998-2469-5.ch060" @default.
- W4255516613 hasPublicationYear "2020" @default.
- W4255516613 type Work @default.
- W4255516613 citedByCount "0" @default.
- W4255516613 crossrefType "book-chapter" @default.
- W4255516613 hasAuthorship W4255516613A5002728727 @default.
- W4255516613 hasAuthorship W4255516613A5027062613 @default.
- W4255516613 hasConcept C10138342 @default.
- W4255516613 hasConcept C144133560 @default.
- W4255516613 hasConcept C162853370 @default.
- W4255516613 hasConcept C166957645 @default.
- W4255516613 hasConcept C182306322 @default.
- W4255516613 hasConcept C18918823 @default.
- W4255516613 hasConcept C199360897 @default.
- W4255516613 hasConcept C205649164 @default.
- W4255516613 hasConcept C2778012447 @default.
- W4255516613 hasConcept C2779343474 @default.
- W4255516613 hasConcept C2781022627 @default.
- W4255516613 hasConcept C41008148 @default.
- W4255516613 hasConcept C98716237 @default.
- W4255516613 hasConceptScore W4255516613C10138342 @default.
- W4255516613 hasConceptScore W4255516613C144133560 @default.
- W4255516613 hasConceptScore W4255516613C162853370 @default.
- W4255516613 hasConceptScore W4255516613C166957645 @default.
- W4255516613 hasConceptScore W4255516613C182306322 @default.
- W4255516613 hasConceptScore W4255516613C18918823 @default.
- W4255516613 hasConceptScore W4255516613C199360897 @default.
- W4255516613 hasConceptScore W4255516613C205649164 @default.
- W4255516613 hasConceptScore W4255516613C2778012447 @default.
- W4255516613 hasConceptScore W4255516613C2779343474 @default.
- W4255516613 hasConceptScore W4255516613C2781022627 @default.
- W4255516613 hasConceptScore W4255516613C41008148 @default.
- W4255516613 hasConceptScore W4255516613C98716237 @default.
- W4255516613 hasLocation W42555166131 @default.
- W4255516613 hasOpenAccess W4255516613 @default.
- W4255516613 hasPrimaryLocation W42555166131 @default.
- W4255516613 hasRelatedWork W154951092 @default.
- W4255516613 hasRelatedWork W2128205499 @default.
- W4255516613 hasRelatedWork W2183117573 @default.
- W4255516613 hasRelatedWork W2213790980 @default.
- W4255516613 hasRelatedWork W2363334328 @default.
- W4255516613 hasRelatedWork W261760091 @default.
- W4255516613 hasRelatedWork W281246900 @default.
- W4255516613 hasRelatedWork W2909330138 @default.
- W4255516613 hasRelatedWork W3025474702 @default.
- W4255516613 hasRelatedWork W3046426858 @default.
- W4255516613 isParatext "false" @default.
- W4255516613 isRetracted "false" @default.
- W4255516613 workType "book-chapter" @default.