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- W4255559347 abstract "In a recently developed marketing planning model, demand and market share response functions are estimated from empirical data for airlines in one two-city market. These structures are then utilized in a normative model of marketing decision making. The results show profit-maximizing levels for number of flights and dollars of advertising." @default.
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- W4255559347 date "1971-05-01" @default.
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- W4255559347 title "Market Measurement and Planning with a Simultaneous-Equation Model" @default.
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- W4255559347 doi "https://doi.org/10.1177/002224377100800201" @default.
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