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- W4255718287 abstract "Managers, strategy consultants, and strategy and entrepreneurship teachers will find this book’s new paradigm illuminating. In non-academic style the author takes off from the Knightian uncertainties or knowledge absences that pervade business and make strategizing both necessary and valuable. He sketches a structured practice that managers and consultants might choose to follow, not a theory. Firms create value only by acting out newly imagined solutions to the opportunities that uncertainties open up. Strategic judgment is the necessary complement to rigorous analysis as these are engaged. Spender follows philosophy’s turn to language, suggesting firms form first as an idiosyncratic constructed language (jargon) that helps their participants select what to pay attention to and interpret what they learn. The entrepreneur’s/CEO’s most fundamental task is thus to create and control the firm’s language (its business model) and thereby its knowledge. The arc of practice–uncertainty–judgment–rhetoric–collaborative practice—turns strategy discourse on its head, presenting it as a constructive value-creating activity rather than the application of theory. This also shows how strategic work is morally and ethically burdened. Chapter 1 introduces these ideas. Chapters 2 and 3 review the languages implicit in consultants’ strategic tools and academics’ theories of the firm. Chapter 4 analyses the constraints to innovative strategic language that, in Chapter 5, is used to draw in the judgments of those others the entrepreneur needs to build a viable firm. Chapter 6 considers the context of private sector strategic work today. There are appendices on case-work, teaching strategy, current strategy texts, and further reading." @default.
- W4255718287 created "2022-05-12" @default.
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- W4255718287 date "2014-01-30" @default.
- W4255718287 modified "2023-09-27" @default.
- W4255718287 title "Business Strategy" @default.
- W4255718287 doi "https://doi.org/10.1093/acprof:oso/9780199686544.001.0001" @default.
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