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- W4255806656 abstract "This chapter describes what motivated the author to write the book with a critical, cultural approach at the intersection of professional and technical communication, human–computer interaction, cultural and media studies, rhetoric and writing, and social informatics, guided by the question of how we should design <italic>usable, meaningful,</italic> and <italic>empowering</italic> social media technology for culturally diverse users in this increasingly globalized world. It explains the urgent call for a global approach to cross-cultural social media design at the crossroads of social media design; introduces a set of fundamental concepts for critical design used in the book for cross-disciplinary conversations; and previews the book structure. The critical, global design approach applies a macroscopic understanding and critical vision of culture and structure from the broader sociocultural context to drive microscopic design implementations in the immediate context. It is a new development of “culturally localized user experience” (CLUE) presented in the author’s 2012 book, but readers don’t need to read the former book to proceed with this book." @default.
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- W4255806656 date "2020-01-23" @default.
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- W4255806656 title "Introduction" @default.
- W4255806656 doi "https://doi.org/10.1093/oso/9780190845582.003.0001" @default.
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