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- W4255830767 abstract "The social media revolution has completely changed the way businesses operate. Some of the customers may still be finding the business operators by clicking on Google ads, but many will now find them on their social media feeds, on Facebook, Twitter, Instagram and LinkedIn. So, business operator's online presence on all the major social media platforms is essential. Business operator don't actually sell on social media, they market on social media and sell on their website. The main types of sites that business operator can use, in order to find and attract motivated sellers, are: authority site, value-add site, funnelling site or lead capture page, and launch page. Social media platforms are business operators' direct channels of communication with their customers and followers. People feel empowered when they can engage directly with a company, like writing on their Facebook page or mentioning them a tweet." @default.
- W4255830767 created "2022-05-12" @default.
- W4255830767 date "2018-11-19" @default.
- W4255830767 modified "2023-10-16" @default.
- W4255830767 title "Your Online Presence" @default.
- W4255830767 doi "https://doi.org/10.1002/9781119542322.ch6" @default.
- W4255830767 hasPublicationYear "2018" @default.
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