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- W4255987453 abstract "This chapter provides a brief description of the methodology used in this book by the following chapters (i.e. “Brand Attachment” [Chapter 3] and “Product Attachment” [Chapter 4]). Applied to address the criticism that literature reviews are naturally liable to subjective choices by the author(s), systematic reviews are based on a methodological protocol intended to minimize subjective biases, while increasing transparency and replicability. After reporting the principles of systematic literature review, the chapter presents how the method has been applied in the research presented throughput the pages of this book." @default.
- W4255987453 created "2022-05-12" @default.
- W4255987453 date "2018-01-03" @default.
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- W4255987453 title "The Methodology" @default.
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- W4255987453 doi "https://doi.org/10.4018/978-1-5225-4984-0.ch002" @default.
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