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- W4256303313 abstract "The Web has delivered on many of its promises to the business world. New opportunities for generating and collecting revenue, better communication with customers and shareholders, increased transparency with the public, a network of affiliates, and the opportunity for deep brand development through new media are all part of the revolution of doing business through the Internet.KeywordsOnline AdvertisingBanner AdvertisingLanding PageText LinkAdvertising ChannelThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
- W4256303313 created "2022-05-12" @default.
- W4256303313 date "2007-11-25" @default.
- W4256303313 modified "2023-09-28" @default.
- W4256303313 title "Online Advertising" @default.
- W4256303313 doi "https://doi.org/10.1007/978-1-4302-0262-2_15" @default.
- W4256303313 hasPublicationYear "2007" @default.
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