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- W4256387210 abstract "Effective application of operations research to selling strategy offers significant opportunities for understanding how the market responds to sales effort and for better strategy decisions. Lack of progress to date may have created premature disillusionment. New information technology will create new needs and opportunities for applying increasingly realistic OR techniques to selling strategy." @default.
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- W4256387210 date "1968-01-01" @default.
- W4256387210 modified "2023-09-27" @default.
- W4256387210 title "Application of Operations Research to Personal Selling Strategy" @default.
- W4256387210 doi "https://doi.org/10.1177/002224296803200111" @default.
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