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- W4280495832 abstract "This chapter outlines methods and strategies to attract audiences and critics and to publicize the vision and project. To use these strategies, you must ensure that initial negotiations with the commissioning organizations (if applicable) result in the your having a clear and specific role in creating and disseminating all marketing materials. How everyone working on the project is included in the marketing campaign is also important. Strategies for creating text and images for marketing are discussed in detail: publicity photos, websites, social media, blogs, posters, banners, programs, press releases. Issues around hiring a professional publicist and marketing ideas for rogue (guerrilla) productions are covered. Some presenters/producers are drawn to site-specific projects primarily for a project’s potential to attract public attention and publicity. The chapter offers suggestions for harnessing this motivation and developing relevant marketing-specific ideas when approaching potential partners." @default.
- W4280495832 created "2022-05-22" @default.
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- W4280495832 date "2022-05-19" @default.
- W4280495832 modified "2023-09-26" @default.
- W4280495832 title "Promoting and Marketing the Work" @default.
- W4280495832 doi "https://doi.org/10.1093/oso/9780197515235.003.0017" @default.
- W4280495832 hasPublicationYear "2022" @default.
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