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- W4280590930 abstract "This paper investigates the impact of manufacturing–marketing conflict in a vertically differentiated market where consumers differ in their willingness to pay. We model the competition between duopoly firms in quality and quantity dimensions. When the manufacturing and marketing managers within a firm cannot be perfectly coordinated, they bargain with each other to arrive at a compromise solution regarding quality and quantity decisions. We find that compared to the perfectly coordinated scenario, the high-end firm is always worse off in the compromise scenario while the low-end firm may benefit from this conflict by closing the quality gap with the high-end firm." @default.
- W4280590930 created "2022-05-22" @default.
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- W4280590930 date "2022-05-17" @default.
- W4280590930 modified "2023-10-16" @default.
- W4280590930 title "The manufacturing–marketing conflict under vertical product differentiation" @default.
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- W4280590930 doi "https://doi.org/10.1002/mde.3644" @default.
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