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- W4280634568 endingPage "1668" @default.
- W4280634568 startingPage "1645" @default.
- W4280634568 abstract "Purpose This research aims to investigate the impact of fear and perceived knowledge (PK) of Covid-19 on the sustainable consumption behaviour (SCB) of Muslim consumers and to test the mediating role of (intrinsic) religiosity. Design/methodology/approach A total of 417 responses were collected during Covid-19 lockdown through an online structured survey using the snowball technique. A two-step research approach was adopted. In Study 1, an exploratory factor analysis was performed on the SCB measurement scale through SPSS. In Study 2, hypothesised associations were analysed using SmartPLS-SEM. Findings PK of Covid-19 pandemic directly motivates SCB in Muslim consumers, whereas fear has no direct effect on any factor of SCB. Religiosity is found to be a significant driver of SCB. Indirect effects also depict that religiosity positively mediates the association between fear and SCB as well as PK and SCB. Practical implications The study may guide policymakers and marketers in using the current pandemic as a tool to inspire sustainable consumption. Religious values, teachings and knowledge about the pandemics can be publicised to create awareness and induce desired behaviour to cope with adverse events and adopt sustainable consumption patterns and lifestyles among Muslim consumers. Originality/value The article is the pioneer of its kind to present survey research about Covid-19 fear and PK’s impact on SCB through religiosity. It adds to the Islamic marketing literature about religiosity, coping theory, PK and fear of pandemics and their role in transitioning Muslim consumers towards SCB. Moreover, the use of partial least squares structural equation modelling in the context of Covid-19 research was extended." @default.
- W4280634568 created "2022-05-22" @default.
- W4280634568 creator A5008398267 @default.
- W4280634568 creator A5039921079 @default.
- W4280634568 creator A5061740927 @default.
- W4280634568 creator A5079548885 @default.
- W4280634568 date "2022-05-19" @default.
- W4280634568 modified "2023-09-27" @default.
- W4280634568 title "Do fear and perceived knowledge of Covid-19 drive sustainable consumption behaviour in Muslims? The mediating role of religiosity" @default.
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- W4280634568 doi "https://doi.org/10.1108/jima-08-2021-0258" @default.