Matches in SemOpenAlex for { <https://semopenalex.org/work/W4281492778> ?p ?o ?g. }
Showing items 1 to 84 of
84
with 100 items per page.
- W4281492778 endingPage "18" @default.
- W4281492778 startingPage "1" @default.
- W4281492778 abstract "Purpose Given the division between conservative and liberal ideologies on many issues, brands navigate social media minefields whenever they take a social or political stance. This study aims to explore real-time social media consumer responses to eight US boycott threats, including both conservative-based and liberal-based calls for boycott. Design/methodology/approach A grounded theory analysis of approximately 800 tweets collected in the 24 h following each brand’s trigger event led to a framework of motivations for using social media to engage in boycott discussions over a brand’s political stance. Findings Eleven pro-boycott and 11 anti-boycott consumer profiles emerged across cases. Overarching motivations for pro- and anti-boycotters include a desire to cause/prevent change, seeking justice/fairness, self-enhancement and expression of hostility. Findings suggest that political consumerism occurs with differing motivations and varying levels of emotion, that brand defenders may lessen boycott effectiveness and that threats to boycott may not always translate to actual boycotts. Originality/value This paper explores actual consumer boycott calls from various industries as they unfolded in real-time, as opposed to other research that explores hypothetical boycotts or a single case study. Additionally, to the best of the authors’ knowledge, this work is among the first to explore how consumers enter the boycott conversation in defense of the brand and attempt to diffuse the call for a boycott." @default.
- W4281492778 created "2022-05-26" @default.
- W4281492778 creator A5029602249 @default.
- W4281492778 creator A5045200720 @default.
- W4281492778 creator A5061837083 @default.
- W4281492778 date "2022-05-27" @default.
- W4281492778 modified "2023-10-01" @default.
- W4281492778 title "Brands in the eye of the storm: navigating political consumerism and boycott calls on social media" @default.
- W4281492778 cites W1493199021 @default.
- W4281492778 cites W1503049217 @default.
- W4281492778 cites W1905730917 @default.
- W4281492778 cites W1935847598 @default.
- W4281492778 cites W1980576987 @default.
- W4281492778 cites W2022218467 @default.
- W4281492778 cites W2040134602 @default.
- W4281492778 cites W2056256296 @default.
- W4281492778 cites W2059701194 @default.
- W4281492778 cites W2081556646 @default.
- W4281492778 cites W2102323017 @default.
- W4281492778 cites W2135554906 @default.
- W4281492778 cites W2137998590 @default.
- W4281492778 cites W2163085740 @default.
- W4281492778 cites W2230959951 @default.
- W4281492778 cites W2274764405 @default.
- W4281492778 cites W2588707606 @default.
- W4281492778 cites W2624449067 @default.
- W4281492778 cites W2767509308 @default.
- W4281492778 cites W2799374354 @default.
- W4281492778 cites W2979940622 @default.
- W4281492778 cites W2994452940 @default.
- W4281492778 cites W2997606544 @default.
- W4281492778 cites W3086580735 @default.
- W4281492778 doi "https://doi.org/10.1108/qmr-07-2021-0089" @default.
- W4281492778 hasPublicationYear "2022" @default.
- W4281492778 type Work @default.
- W4281492778 citedByCount "0" @default.
- W4281492778 crossrefType "journal-article" @default.
- W4281492778 hasAuthorship W4281492778A5029602249 @default.
- W4281492778 hasAuthorship W4281492778A5045200720 @default.
- W4281492778 hasAuthorship W4281492778A5061837083 @default.
- W4281492778 hasConcept C11012388 @default.
- W4281492778 hasConcept C112698675 @default.
- W4281492778 hasConcept C144024400 @default.
- W4281492778 hasConcept C144133560 @default.
- W4281492778 hasConcept C158071213 @default.
- W4281492778 hasConcept C17744445 @default.
- W4281492778 hasConcept C199539241 @default.
- W4281492778 hasConcept C2776950860 @default.
- W4281492778 hasConcept C2780105190 @default.
- W4281492778 hasConcept C39549134 @default.
- W4281492778 hasConcept C518677369 @default.
- W4281492778 hasConcept C94625758 @default.
- W4281492778 hasConceptScore W4281492778C11012388 @default.
- W4281492778 hasConceptScore W4281492778C112698675 @default.
- W4281492778 hasConceptScore W4281492778C144024400 @default.
- W4281492778 hasConceptScore W4281492778C144133560 @default.
- W4281492778 hasConceptScore W4281492778C158071213 @default.
- W4281492778 hasConceptScore W4281492778C17744445 @default.
- W4281492778 hasConceptScore W4281492778C199539241 @default.
- W4281492778 hasConceptScore W4281492778C2776950860 @default.
- W4281492778 hasConceptScore W4281492778C2780105190 @default.
- W4281492778 hasConceptScore W4281492778C39549134 @default.
- W4281492778 hasConceptScore W4281492778C518677369 @default.
- W4281492778 hasConceptScore W4281492778C94625758 @default.
- W4281492778 hasIssue "1" @default.
- W4281492778 hasLocation W42814927781 @default.
- W4281492778 hasOpenAccess W4281492778 @default.
- W4281492778 hasPrimaryLocation W42814927781 @default.
- W4281492778 hasRelatedWork W2350310322 @default.
- W4281492778 hasRelatedWork W2351077210 @default.
- W4281492778 hasRelatedWork W2368603761 @default.
- W4281492778 hasRelatedWork W2374476787 @default.
- W4281492778 hasRelatedWork W2383175060 @default.
- W4281492778 hasRelatedWork W2389953791 @default.
- W4281492778 hasRelatedWork W2748952813 @default.
- W4281492778 hasRelatedWork W2899084033 @default.
- W4281492778 hasRelatedWork W2906711435 @default.
- W4281492778 hasRelatedWork W4376866732 @default.
- W4281492778 hasVolume "26" @default.
- W4281492778 isParatext "false" @default.
- W4281492778 isRetracted "false" @default.
- W4281492778 workType "article" @default.