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- W4281687795 abstract "Based on a theoretical perspective of the optimum stimulation level (OSL), we investigate how the cross-media usage (multi-device and multi-app usage) of individual users influences their exploration of new music in a music-streaming platform. We also examine whether gender moderates the link between cross-media usage and new music exploration behavior. We analyze survey responses from 1116 college students in China, and our findings show a significant and positive effect of multi-device usage on new music exploration. By contrast, multi-app usage does not have any statistically significant effect. The results also indicate that being a woman positively moderates the relationship between multi-app usage and new music exploration behavior. Our study contributes to the understanding of exploratory user behavior in a new media context by linking the OSL theory to digital music consumption." @default.
- W4281687795 created "2022-06-13" @default.
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- W4281687795 date "2022-06-07" @default.
- W4281687795 modified "2023-09-27" @default.
- W4281687795 title "Cross-media usage and explorative digital music consumption: An optimum stimulation-level perspective and evidence from China" @default.
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- W4281687795 doi "https://doi.org/10.1177/14614448221099168" @default.
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