Matches in SemOpenAlex for { <https://semopenalex.org/work/W4281696543> ?p ?o ?g. }
Showing items 1 to 53 of
53
with 100 items per page.
- W4281696543 abstract "Abstract A message-testing experiment assessed the effectiveness of targeted video messages in changing six audience segments’ climate change understanding and concern. Participants viewed one of four short videos addressing their segment’s informational needs, as identified by survey data on their segment’s climate change beliefs. Segments that are skeptical about climate change were targeted with videos on the scientific consensus and climate science. Segments that are unconcerned about climate change were targeted with a video on climate change impacts, and segments that are concerned were targeted with a video about climate solutions. Comparisons to controls, who did not view a video, revealed changes in issue understanding in response to the videos, and viewers of a message targeted to their segment’s informational needs were five percentage points more likely to move to a more engaged audience segment than viewers of untargeted messages. Implications for communicating with each of the six segments are discussed." @default.
- W4281696543 created "2022-06-13" @default.
- W4281696543 creator A5045804981 @default.
- W4281696543 creator A5047173290 @default.
- W4281696543 creator A5079641464 @default.
- W4281696543 creator A5086200632 @default.
- W4281696543 date "2022-06-09" @default.
- W4281696543 modified "2023-10-12" @default.
- W4281696543 title "Messages Targeted to Global Warming’s Six Americas Can Increase Their Issue Engagement" @default.
- W4281696543 doi "https://doi.org/10.21203/rs.3.rs-1670969/v1" @default.
- W4281696543 hasPublicationYear "2022" @default.
- W4281696543 type Work @default.
- W4281696543 citedByCount "0" @default.
- W4281696543 crossrefType "posted-content" @default.
- W4281696543 hasAuthorship W4281696543A5045804981 @default.
- W4281696543 hasAuthorship W4281696543A5047173290 @default.
- W4281696543 hasAuthorship W4281696543A5079641464 @default.
- W4281696543 hasAuthorship W4281696543A5086200632 @default.
- W4281696543 hasBestOaLocation W42816965431 @default.
- W4281696543 hasConcept C111472728 @default.
- W4281696543 hasConcept C115343472 @default.
- W4281696543 hasConcept C132651083 @default.
- W4281696543 hasConcept C138885662 @default.
- W4281696543 hasConcept C15744967 @default.
- W4281696543 hasConcept C18296254 @default.
- W4281696543 hasConcept C18903297 @default.
- W4281696543 hasConcept C2779039943 @default.
- W4281696543 hasConcept C86803240 @default.
- W4281696543 hasConceptScore W4281696543C111472728 @default.
- W4281696543 hasConceptScore W4281696543C115343472 @default.
- W4281696543 hasConceptScore W4281696543C132651083 @default.
- W4281696543 hasConceptScore W4281696543C138885662 @default.
- W4281696543 hasConceptScore W4281696543C15744967 @default.
- W4281696543 hasConceptScore W4281696543C18296254 @default.
- W4281696543 hasConceptScore W4281696543C18903297 @default.
- W4281696543 hasConceptScore W4281696543C2779039943 @default.
- W4281696543 hasConceptScore W4281696543C86803240 @default.
- W4281696543 hasLocation W42816965431 @default.
- W4281696543 hasOpenAccess W4281696543 @default.
- W4281696543 hasPrimaryLocation W42816965431 @default.
- W4281696543 hasRelatedWork W2071861779 @default.
- W4281696543 hasRelatedWork W2088969651 @default.
- W4281696543 hasRelatedWork W2116096165 @default.
- W4281696543 hasRelatedWork W2138857993 @default.
- W4281696543 hasRelatedWork W2160678646 @default.
- W4281696543 hasRelatedWork W2278327246 @default.
- W4281696543 hasRelatedWork W2490919657 @default.
- W4281696543 hasRelatedWork W2888644244 @default.
- W4281696543 hasRelatedWork W2965749013 @default.
- W4281696543 hasRelatedWork W4327955857 @default.
- W4281696543 isParatext "false" @default.
- W4281696543 isRetracted "false" @default.
- W4281696543 workType "article" @default.