Matches in SemOpenAlex for { <https://semopenalex.org/work/W4281868051> ?p ?o ?g. }
- W4281868051 endingPage "147" @default.
- W4281868051 startingPage "131" @default.
- W4281868051 abstract "Addressable advertising on television opens the door to better targeting and measurement of television advertising campaigns, but gaining access to consumer data is paramount for this new technology. This article aims to examine consumer willingness to disclose personal information in the context of addressable advertising by applying privacy calculus theory. The authors administered a survey to 1,858 participants, examining the influence of both personal and situational factors on consumer willingness to disclose information. Personalization value is the strongest antecedent of willingness to disclose data, followed by privacy concerns and institutional trust. The authors suggest how situational factors such as type of data and customer benefits, which are controllable by companies, influence individuals’ willingness to disclose information and how they might balance each other." @default.
- W4281868051 created "2022-06-13" @default.
- W4281868051 creator A5019862649 @default.
- W4281868051 creator A5048065257 @default.
- W4281868051 creator A5053672486 @default.
- W4281868051 date "2022-06-01" @default.
- W4281868051 modified "2023-10-18" @default.
- W4281868051 title "What Makes Consumers Willing to Share Their Data in Addressable TV Advertising?" @default.
- W4281868051 cites W1501131237 @default.
- W4281868051 cites W1971916001 @default.
- W4281868051 cites W1981124494 @default.
- W4281868051 cites W1983594442 @default.
- W4281868051 cites W1985943329 @default.
- W4281868051 cites W1987258130 @default.
- W4281868051 cites W1992166554 @default.
- W4281868051 cites W1994325058 @default.
- W4281868051 cites W2019795701 @default.
- W4281868051 cites W2036286075 @default.
- W4281868051 cites W2041786654 @default.
- W4281868051 cites W2044833080 @default.
- W4281868051 cites W2058428248 @default.
- W4281868051 cites W2066004246 @default.
- W4281868051 cites W2066706377 @default.
- W4281868051 cites W2074394478 @default.
- W4281868051 cites W2084963271 @default.
- W4281868051 cites W2089459821 @default.
- W4281868051 cites W2097427281 @default.
- W4281868051 cites W2099697766 @default.
- W4281868051 cites W2102303925 @default.
- W4281868051 cites W2106096361 @default.
- W4281868051 cites W2109827187 @default.
- W4281868051 cites W2112442953 @default.
- W4281868051 cites W2118501966 @default.
- W4281868051 cites W2119486295 @default.
- W4281868051 cites W2131703669 @default.
- W4281868051 cites W2142241043 @default.
- W4281868051 cites W2144501061 @default.
- W4281868051 cites W2145595443 @default.
- W4281868051 cites W2154025786 @default.
- W4281868051 cites W2155864340 @default.
- W4281868051 cites W2157989366 @default.
- W4281868051 cites W2163241745 @default.
- W4281868051 cites W2215443592 @default.
- W4281868051 cites W2273017576 @default.
- W4281868051 cites W2274963267 @default.
- W4281868051 cites W2383261440 @default.
- W4281868051 cites W2469472737 @default.
- W4281868051 cites W2529597622 @default.
- W4281868051 cites W2586858771 @default.
- W4281868051 cites W2761180040 @default.
- W4281868051 cites W2782591909 @default.
- W4281868051 cites W2801705591 @default.
- W4281868051 cites W2811240315 @default.
- W4281868051 cites W2892207490 @default.
- W4281868051 cites W2899827437 @default.
- W4281868051 cites W2910360072 @default.
- W4281868051 cites W2919833597 @default.
- W4281868051 cites W2946077467 @default.
- W4281868051 cites W2971708199 @default.
- W4281868051 cites W2972411256 @default.
- W4281868051 cites W2972501630 @default.
- W4281868051 cites W3011685663 @default.
- W4281868051 cites W3030439746 @default.
- W4281868051 cites W3121806383 @default.
- W4281868051 cites W3197511492 @default.
- W4281868051 cites W4242275959 @default.
- W4281868051 cites W4247936214 @default.
- W4281868051 cites W596895264 @default.
- W4281868051 doi "https://doi.org/10.2501/jar-2022-012" @default.
- W4281868051 hasPublicationYear "2022" @default.
- W4281868051 type Work @default.
- W4281868051 citedByCount "2" @default.
- W4281868051 countsByYear W42818680512023 @default.
- W4281868051 crossrefType "journal-article" @default.
- W4281868051 hasAuthorship W4281868051A5019862649 @default.
- W4281868051 hasAuthorship W4281868051A5048065257 @default.
- W4281868051 hasAuthorship W4281868051A5053672486 @default.
- W4281868051 hasConcept C108827166 @default.
- W4281868051 hasConcept C112698675 @default.
- W4281868051 hasConcept C119857082 @default.
- W4281868051 hasConcept C123201435 @default.
- W4281868051 hasConcept C12718992 @default.
- W4281868051 hasConcept C144133560 @default.
- W4281868051 hasConcept C151730666 @default.
- W4281868051 hasConcept C15744967 @default.
- W4281868051 hasConcept C162853370 @default.
- W4281868051 hasConcept C169093310 @default.
- W4281868051 hasConcept C183003079 @default.
- W4281868051 hasConcept C2776291640 @default.
- W4281868051 hasConcept C2777459780 @default.
- W4281868051 hasConcept C2778656907 @default.
- W4281868051 hasConcept C2779343474 @default.
- W4281868051 hasConcept C2781256819 @default.
- W4281868051 hasConcept C38652104 @default.
- W4281868051 hasConcept C41008148 @default.
- W4281868051 hasConcept C77805123 @default.
- W4281868051 hasConcept C86803240 @default.
- W4281868051 hasConcept C9114305 @default.