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- W428204611 abstract "Every salesperson must the sale-but chatting, networking, even listening to a customer's needs will only get them so far. What really spells success in sales is the salesperson's ability to determine the customer's true wants-and appeal to those wants directly. Armed with feedback from hundreds of decision-makers, buyers, and end-users at various corporations, authors Brooks and Travisano show how customers almost always make a partly emotional buying decision and demonstrate how to: identify the hidden buying motivation defined by a customer's wants; use words, phrases, and techniques that work most effectively to uncover customers wants; create a perception in the customer's mind that is favorable-instead of relying on facts and stats." @default.
- W428204611 created "2016-06-24" @default.
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- W428204611 date "1995-03-01" @default.
- W428204611 modified "2023-09-24" @default.
- W428204611 title "You're Working Too Hard To Make the Sale!: More than 100 Insider Tools to Sell Faster and Easier!" @default.
- W428204611 hasPublicationYear "1995" @default.
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