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- W4283332013 endingPage "100980" @default.
- W4283332013 startingPage "100980" @default.
- W4283332013 abstract "This research aims to investigate tourists' sustainable consumption values and choice behaviour regarding green products in Europe by integrating the Theory of planned behaviour (TPB) and consumption values (TCV). This study also compares the decisions of European and non-European tourists to purchase green products and services while travelling in some selected European cities. A total number of 720 useable questionnaires were collected from residents of two tourist groups in Europe. PLS-SEM, MGA, and other newly developed advanced analysis methods were applied to test the model and hypotheses. Findings reveal that environmental attitudes, environmental knowledge, subjective norms, perceived behavioural control, conditional value, and emotional value have a significant positive relationship with green purchase intentions for European and non-European tourist groups. To our knowledge, this is the first empirical study that broadly provides a theoretical framework for green purchase choice and sustainable consumption intention in Europe. The theoretical and practical contributions to tourists' purchasing green products are discussed." @default.
- W4283332013 created "2022-06-24" @default.
- W4283332013 creator A5016814466 @default.
- W4283332013 creator A5053195708 @default.
- W4283332013 creator A5079238405 @default.
- W4283332013 date "2022-07-01" @default.
- W4283332013 modified "2023-10-16" @default.
- W4283332013 title "Green purchase and sustainable consumption: A comparative study between European and non-European tourists" @default.
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