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- W4283654815 endingPage "132852" @default.
- W4283654815 startingPage "132852" @default.
- W4283654815 abstract "As the issue of environmental concern and sustainability is becoming crucial for organizations, it is becoming essential to understand the consumers green marketing adoption or green consumption process and its various enablers. Hence, the purpose of this study is to do a systematic literature review to identify the critical factors which drive green consumption. For this study, using the PRISMA technique, we identified 103 publications for analysis. While the literature review was done using a qualitative thematic analysis, which yielded three key themes; behavioral outcomes, antecedents and mediators, and moderators. In the end, we have also proposed a framework developed based on consolidated findings and the S–O-R framework. This framework may be used for a better understanding of the process of green consumption adoption behavior . In the study, we have also found the gaps and have provided future research avenues in the field. The present analysis also put forward certain implications for practitioners and academicians. • Understanding important factors of consumers green consumption help in better understanding of green consumption adoption. • PRISMA methodology is used to analyze 98 publications on factors of green marketing adoption. • The most widely used theory we found in this review is the theory of planned behaviour given by Ajzen and Fishbein (1980) . • Qualitative thematic analysis of literatures gave three key themes; behavioral outcomes, antecedents-mediators, and moderators. • Proposed a framework on the basis of findings and S–O-R framework for understanding the green consumption adoption behavior." @default.
- W4283654815 created "2022-06-29" @default.
- W4283654815 creator A5025526077 @default.
- W4283654815 creator A5042443633 @default.
- W4283654815 creator A5063157507 @default.
- W4283654815 creator A5069997116 @default.
- W4283654815 date "2022-09-01" @default.
- W4283654815 modified "2023-10-18" @default.
- W4283654815 title "A systematic literature review on the enablers of green marketing adoption: Consumer perspective" @default.
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