Matches in SemOpenAlex for { <https://semopenalex.org/work/W4284690624> ?p ?o ?g. }
- W4284690624 abstract "In this article, two significant elements in social media websites, system operation, and social technology are examined in connection to website visitors' online loyalty and interaction, namely, commitment and satisfaction, in neighborhood management through social media websites. A total of 287 social media users completed a systematic questionnaire. After confirmatory factor analysis, data were examined in AMOS 24 using structural equation modeling with bootstrap. The research showed that both variables indirectly influence website visitors' online loyalty and interaction via trust and satisfaction, but not directly. Online relationship quality characteristics impact the interaction pattern of social media users after changes in services applied by the respective organizations on their websites. As for managers, the research gives crucial data on user behavior in connection to new services launched by organizations on their websites and shows how value creation to the target audience may help them reduce costs and optimize revenues." @default.
- W4284690624 created "2022-07-08" @default.
- W4284690624 creator A5016080612 @default.
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- W4284690624 creator A5062249689 @default.
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- W4284690624 creator A5087906574 @default.
- W4284690624 date "2022-07-07" @default.
- W4284690624 modified "2023-09-27" @default.
- W4284690624 title "Innovation in Neighborhood Management Web Service: A Precise Initiative to Augment Audiences' Interaction on Social Media" @default.
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