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- W4285010767 abstract "Incorporating one’s preexisting ethical values into targeted messages has the capacity to increase message persuasiveness. The following study explores this idea by appealing to the ethical frameworks of deontology, utilitarianism and virtue ethics in ethical climate messaging in order to determine which appeal is seen as the most persuasive among the religious demographic. Current literature demonstrates the relationship between religious individuals and their preference for assessing ethical situations deontologically. A nationally representative survey (n = 1,200) was administered. Data reveals that religious respondents are more likely to find a deontological appeal more persuasive than a utilitarian appeal (p ≤ 0.001) when used as the ethical reasoning to reduce the effects of climate change. Implications and future directions are discussed." @default.
- W4285010767 created "2022-07-12" @default.
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- W4285010767 date "2022-07-10" @default.
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- W4285010767 title "Persuasive ethical appeals and climate messaging: A survey of religious Americans’ philosophical preferences" @default.
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- W4285010767 doi "https://doi.org/10.1080/09515089.2022.2097904" @default.
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