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- W4285024881 abstract "The article presents the results of the study, whose aim is to determine the typological characteristics of residential complexes nominations in the city of Samara as a specific category of advertising proper names in comparison with the results of studying similar names in other Russian regions. The research objectives include collecting and classifying the nominations of residential complexes in Samara, and comparing the results of the comprehensive study of Sama-ra's onyms with the conclusions of similar researches on nominations collected in Yekaterinburg, Yaroslavl, and Ry-binsk. According to the study, the main feature of oikodomonyms is that they simultaneously perform the functions of urbanonyms, marking the location of the object in the urban space, and as advertising names they promote real estate objects to the target audience. Models of naming residential complexes are located between two poles: descriptive names are closer to urbanonyms, symbolic and conditionally symbolic names are closer to advertising names, and metonymic substantives occupy intermediate positions. Oykodomonyms as advertising names presented in the urban space have a significant potential for branding the territory. The comprehensive thematic nomination of residential complexes in Samara is implemented as part of two main lines: «Samara as a resort city» and «Samara as a Space city». Based on the combination of these two branding lines, a unique image of the Samara identity is formed." @default.
- W4285024881 created "2022-07-12" @default.
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- W4285024881 date "2022-01-01" @default.
- W4285024881 modified "2023-09-25" @default.
- W4285024881 title "Names of residential complexes as a special type of advertising names" @default.
- W4285024881 doi "https://doi.org/10.20323/2499-9679-2022-2-29-99-106" @default.
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