Matches in SemOpenAlex for { <https://semopenalex.org/work/W4285135706> ?p ?o ?g. }
Showing items 1 to 68 of
68
with 100 items per page.
- W4285135706 endingPage "162" @default.
- W4285135706 startingPage "154" @default.
- W4285135706 abstract "The relevance of this work is as follows – the studies conducted in this field reflect the fact that the language of advertising is quite rich, especially structural components. The unity of verbal, graphic, audiovisual aspects is an integrity that can somehow be represented in the form of a text message. The object of the study is the language of advertising, the subject of the study is what is its influence on the structural features of advertising texts. Formulating the objectives of the study, it is fair to ask such questions: what is advertising in principle? What is the language in which it “speaks”? And what are its forms and structural features? Is the difference in advertising texts significant by type of communication, etc. The objectives of the study are to visually reflect the role of the presence of advertising in modern times, to understand the basic terminology, to highlight what goals the advertising text pursues, to establish what are the structural features of various advertising texts. The research methods in this scientific work are theoretical and scientif-ic-literary analysis, bibliographic analysis of conference collections and materials posted on the Internet. The analyzed information of scientific literature made it possible to draw a theoretical conclusion – the structural features of such PR-texts as a press release, an advertising interview, a background, and the practical conclusion of this research work are revealed – an applied opportu-nity to use the generalized material of this work." @default.
- W4285135706 created "2022-07-14" @default.
- W4285135706 creator A5036160326 @default.
- W4285135706 date "2022-01-01" @default.
- W4285135706 modified "2023-09-26" @default.
- W4285135706 title "Advertising language: structural features of advertising texts" @default.
- W4285135706 doi "https://doi.org/10.20310/2587-6953-2022-8-1-154-162" @default.
- W4285135706 hasPublicationYear "2022" @default.
- W4285135706 type Work @default.
- W4285135706 citedByCount "0" @default.
- W4285135706 crossrefType "journal-article" @default.
- W4285135706 hasAuthorship W4285135706A5036160326 @default.
- W4285135706 hasBestOaLocation W42851357061 @default.
- W4285135706 hasConcept C110875604 @default.
- W4285135706 hasConcept C112698675 @default.
- W4285135706 hasConcept C12718992 @default.
- W4285135706 hasConcept C136764020 @default.
- W4285135706 hasConcept C138885662 @default.
- W4285135706 hasConcept C144133560 @default.
- W4285135706 hasConcept C154945302 @default.
- W4285135706 hasConcept C158154518 @default.
- W4285135706 hasConcept C17744445 @default.
- W4285135706 hasConcept C199539241 @default.
- W4285135706 hasConcept C202444582 @default.
- W4285135706 hasConcept C2777855551 @default.
- W4285135706 hasConcept C2781238097 @default.
- W4285135706 hasConcept C33923547 @default.
- W4285135706 hasConcept C41008148 @default.
- W4285135706 hasConcept C41895202 @default.
- W4285135706 hasConcept C547195049 @default.
- W4285135706 hasConcept C9652623 @default.
- W4285135706 hasConceptScore W4285135706C110875604 @default.
- W4285135706 hasConceptScore W4285135706C112698675 @default.
- W4285135706 hasConceptScore W4285135706C12718992 @default.
- W4285135706 hasConceptScore W4285135706C136764020 @default.
- W4285135706 hasConceptScore W4285135706C138885662 @default.
- W4285135706 hasConceptScore W4285135706C144133560 @default.
- W4285135706 hasConceptScore W4285135706C154945302 @default.
- W4285135706 hasConceptScore W4285135706C158154518 @default.
- W4285135706 hasConceptScore W4285135706C17744445 @default.
- W4285135706 hasConceptScore W4285135706C199539241 @default.
- W4285135706 hasConceptScore W4285135706C202444582 @default.
- W4285135706 hasConceptScore W4285135706C2777855551 @default.
- W4285135706 hasConceptScore W4285135706C2781238097 @default.
- W4285135706 hasConceptScore W4285135706C33923547 @default.
- W4285135706 hasConceptScore W4285135706C41008148 @default.
- W4285135706 hasConceptScore W4285135706C41895202 @default.
- W4285135706 hasConceptScore W4285135706C547195049 @default.
- W4285135706 hasConceptScore W4285135706C9652623 @default.
- W4285135706 hasIssue "1" @default.
- W4285135706 hasLocation W42851357061 @default.
- W4285135706 hasOpenAccess W4285135706 @default.
- W4285135706 hasPrimaryLocation W42851357061 @default.
- W4285135706 hasRelatedWork W1482420976 @default.
- W4285135706 hasRelatedWork W2260685520 @default.
- W4285135706 hasRelatedWork W2365317092 @default.
- W4285135706 hasRelatedWork W2374281960 @default.
- W4285135706 hasRelatedWork W2417771920 @default.
- W4285135706 hasRelatedWork W2494922359 @default.
- W4285135706 hasRelatedWork W2822431343 @default.
- W4285135706 hasRelatedWork W1896948038 @default.
- W4285135706 hasRelatedWork W2181742733 @default.
- W4285135706 hasRelatedWork W2184126337 @default.
- W4285135706 isParatext "false" @default.
- W4285135706 isRetracted "false" @default.
- W4285135706 workType "article" @default.