Matches in SemOpenAlex for { <https://semopenalex.org/work/W4285149043> ?p ?o ?g. }
- W4285149043 abstract "The evolution of the economic context has intensified competition in retail, creating new challenges for companies. Among these challenges are the difficulty of measuring the results of marketing activities, the inconsistency in the sources of information, and the disregard of the temporal characteristics of the returns on these investments. Considering that this context may differ depending on a country’s stage of development, the objective of this study is to analyze the impact of marketing investments on the value of companies. To this end, Tobin’s Q was used as a financial variable and the sample was divided into two groups to discriminate between developed and developing countries. The sample included 1,872 companies from 97 countries. The technique used for analysis was a hierarchical multilevel model of panel data. The results reveal that investment in marketing has a positive relationship with the financial indicator Tobin’s Q, and the impact of such investments in developing countries is greater than it is in developed countries. Thus, from the results of this work, it can be concluded that marketing investments have a beneficial potential for societies, especially those that are in economic environments considered to be in development." @default.
- W4285149043 created "2022-07-14" @default.
- W4285149043 creator A5017351515 @default.
- W4285149043 creator A5039497560 @default.
- W4285149043 creator A5062127019 @default.
- W4285149043 creator A5063832258 @default.
- W4285149043 creator A5088331180 @default.
- W4285149043 date "2022-01-01" @default.
- W4285149043 modified "2023-10-14" @default.
- W4285149043 title "Marketing Investments and Company Value in Developing Countries" @default.
- W4285149043 cites W1532011391 @default.
- W4285149043 cites W1976589036 @default.
- W4285149043 cites W1978282661 @default.
- W4285149043 cites W2036829732 @default.
- W4285149043 cites W2040433887 @default.
- W4285149043 cites W2066048329 @default.
- W4285149043 cites W2092433998 @default.
- W4285149043 cites W2096044532 @default.
- W4285149043 cites W2110352084 @default.
- W4285149043 cites W2117270577 @default.
- W4285149043 cites W2130960096 @default.
- W4285149043 cites W2131128293 @default.
- W4285149043 cites W2138796918 @default.
- W4285149043 cites W2149390366 @default.
- W4285149043 cites W2189126026 @default.
- W4285149043 cites W2463216754 @default.
- W4285149043 cites W2469238941 @default.
- W4285149043 cites W2528562591 @default.
- W4285149043 cites W2551244938 @default.
- W4285149043 cites W2560493618 @default.
- W4285149043 cites W2566213355 @default.
- W4285149043 cites W2578287714 @default.
- W4285149043 cites W2591328731 @default.
- W4285149043 cites W2611291300 @default.
- W4285149043 cites W2616527999 @default.
- W4285149043 cites W2625072384 @default.
- W4285149043 cites W2688891755 @default.
- W4285149043 cites W2730844698 @default.
- W4285149043 cites W2753834774 @default.
- W4285149043 cites W2785801163 @default.
- W4285149043 cites W2791854288 @default.
- W4285149043 cites W2794778204 @default.
- W4285149043 cites W2871434992 @default.
- W4285149043 cites W2899672395 @default.
- W4285149043 cites W2952319437 @default.
- W4285149043 cites W3000091971 @default.
- W4285149043 cites W3021203231 @default.
- W4285149043 cites W3038582365 @default.
- W4285149043 cites W3122991557 @default.
- W4285149043 cites W2752737100 @default.
- W4285149043 doi "https://doi.org/10.1590/1807-7692bar2022200077" @default.
- W4285149043 hasPublicationYear "2022" @default.
- W4285149043 type Work @default.
- W4285149043 citedByCount "0" @default.
- W4285149043 crossrefType "journal-article" @default.
- W4285149043 hasAuthorship W4285149043A5017351515 @default.
- W4285149043 hasAuthorship W4285149043A5039497560 @default.
- W4285149043 hasAuthorship W4285149043A5062127019 @default.
- W4285149043 hasAuthorship W4285149043A5063832258 @default.
- W4285149043 hasAuthorship W4285149043A5088331180 @default.
- W4285149043 hasBestOaLocation W42851490431 @default.
- W4285149043 hasConcept C119857082 @default.
- W4285149043 hasConcept C127413603 @default.
- W4285149043 hasConcept C144133560 @default.
- W4285149043 hasConcept C149782125 @default.
- W4285149043 hasConcept C151730666 @default.
- W4285149043 hasConcept C162324750 @default.
- W4285149043 hasConcept C162853370 @default.
- W4285149043 hasConcept C17744445 @default.
- W4285149043 hasConcept C185592680 @default.
- W4285149043 hasConcept C18762648 @default.
- W4285149043 hasConcept C18903297 @default.
- W4285149043 hasConcept C198531522 @default.
- W4285149043 hasConcept C199539241 @default.
- W4285149043 hasConcept C27548731 @default.
- W4285149043 hasConcept C2776291640 @default.
- W4285149043 hasConcept C2779343474 @default.
- W4285149043 hasConcept C41008148 @default.
- W4285149043 hasConcept C43617362 @default.
- W4285149043 hasConcept C50522688 @default.
- W4285149043 hasConcept C6422946 @default.
- W4285149043 hasConcept C78519656 @default.
- W4285149043 hasConcept C83864248 @default.
- W4285149043 hasConcept C86803240 @default.
- W4285149043 hasConcept C91306197 @default.
- W4285149043 hasConcept C94625758 @default.
- W4285149043 hasConceptScore W4285149043C119857082 @default.
- W4285149043 hasConceptScore W4285149043C127413603 @default.
- W4285149043 hasConceptScore W4285149043C144133560 @default.
- W4285149043 hasConceptScore W4285149043C149782125 @default.
- W4285149043 hasConceptScore W4285149043C151730666 @default.
- W4285149043 hasConceptScore W4285149043C162324750 @default.
- W4285149043 hasConceptScore W4285149043C162853370 @default.
- W4285149043 hasConceptScore W4285149043C17744445 @default.
- W4285149043 hasConceptScore W4285149043C185592680 @default.
- W4285149043 hasConceptScore W4285149043C18762648 @default.
- W4285149043 hasConceptScore W4285149043C18903297 @default.
- W4285149043 hasConceptScore W4285149043C198531522 @default.
- W4285149043 hasConceptScore W4285149043C199539241 @default.
- W4285149043 hasConceptScore W4285149043C27548731 @default.