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- W4285167005 abstract "This chapter describes the remainder of this doctoral thesis. To answer the research questions, this thesis comprises three separate studies that focus on MNCs’ global branding and e-commerce firms’ internationalization processes. The three studies are illustrated in detail in Part II, Part III, and Part IV." @default.
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- W4285167005 date "2022-01-01" @default.
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- W4285167005 title "Further Remarks" @default.
- W4285167005 doi "https://doi.org/10.1007/978-3-658-38050-2_4" @default.
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