Matches in SemOpenAlex for { <https://semopenalex.org/work/W4285173181> ?p ?o ?g. }
- W4285173181 endingPage "51" @default.
- W4285173181 startingPage "33" @default.
- W4285173181 abstract "This study aims to provide evidence for the meaning transfer model. In Turkey, five apparel retailer brands and five celebrities are evaluated with brand personality and credibility models, respectively via pick any scales. 305 respondents selected with a convenience sampling approach attend the study. In order to compare different types of entities (brands and celebrities) with nominal variables, OVERALS analysis is performed. Associations regarding brands and celebrities are treated as sets of variables in OVERALS analysis. Three out of five brand-celebrity pairs are found to be closely congruent. In the context of multiple brand-celebrity comparisons, this relativistic congruence provides evidence for the meaning transfer model. Moreover, several essential associations in the meaning transfer process (for celebrities sexy, big fan following, and non-controversial public image and for brands stable, responsible, and active) are revealed. Findings of the study and OVERALS analysis are expected to deepen the understanding of the meaning transfer model." @default.
- W4285173181 created "2022-07-14" @default.
- W4285173181 creator A5013024774 @default.
- W4285173181 date "2022-01-01" @default.
- W4285173181 modified "2023-09-30" @default.
- W4285173181 title "Mapping multiple brand-celebrity congruence with OVERALS: An evidence for the meaning transfer model" @default.
- W4285173181 cites W1492511747 @default.
- W4285173181 cites W1537446927 @default.
- W4285173181 cites W1567132192 @default.
- W4285173181 cites W1694829831 @default.
- W4285173181 cites W1749269198 @default.
- W4285173181 cites W1869501644 @default.
- W4285173181 cites W1964924375 @default.
- W4285173181 cites W1965365929 @default.
- W4285173181 cites W1967058415 @default.
- W4285173181 cites W1972261352 @default.
- W4285173181 cites W1974774996 @default.
- W4285173181 cites W1982619743 @default.
- W4285173181 cites W1987862139 @default.
- W4285173181 cites W1988860973 @default.
- W4285173181 cites W2001190246 @default.
- W4285173181 cites W2001622505 @default.
- W4285173181 cites W2006832418 @default.
- W4285173181 cites W2016887775 @default.
- W4285173181 cites W2026149024 @default.
- W4285173181 cites W2037260658 @default.
- W4285173181 cites W2037580789 @default.
- W4285173181 cites W2039108102 @default.
- W4285173181 cites W2045987404 @default.
- W4285173181 cites W2056064333 @default.
- W4285173181 cites W2059853130 @default.
- W4285173181 cites W2066292311 @default.
- W4285173181 cites W2067242976 @default.
- W4285173181 cites W2067374109 @default.
- W4285173181 cites W2081094693 @default.
- W4285173181 cites W2084399600 @default.
- W4285173181 cites W2086030222 @default.
- W4285173181 cites W2095220367 @default.
- W4285173181 cites W2108867285 @default.
- W4285173181 cites W2120061261 @default.
- W4285173181 cites W2124258488 @default.
- W4285173181 cites W2128618335 @default.
- W4285173181 cites W2131942188 @default.
- W4285173181 cites W2157392583 @default.
- W4285173181 cites W2171869400 @default.
- W4285173181 cites W2225901856 @default.
- W4285173181 cites W2275610026 @default.
- W4285173181 cites W2318358854 @default.
- W4285173181 cites W2493352495 @default.
- W4285173181 cites W2497140905 @default.
- W4285173181 cites W2607139175 @default.
- W4285173181 cites W2613029434 @default.
- W4285173181 cites W2748336608 @default.
- W4285173181 cites W2800595314 @default.
- W4285173181 cites W2800910568 @default.
- W4285173181 cites W2996510075 @default.
- W4285173181 cites W3109616381 @default.
- W4285173181 cites W3121956467 @default.
- W4285173181 cites W4256173697 @default.
- W4285173181 doi "https://doi.org/10.5937/jouproman2201033k" @default.
- W4285173181 hasPublicationYear "2022" @default.
- W4285173181 type Work @default.
- W4285173181 citedByCount "0" @default.
- W4285173181 crossrefType "journal-article" @default.
- W4285173181 hasAuthorship W4285173181A5013024774 @default.
- W4285173181 hasBestOaLocation W42851731811 @default.
- W4285173181 hasConcept C112698675 @default.
- W4285173181 hasConcept C132074034 @default.
- W4285173181 hasConcept C144133560 @default.
- W4285173181 hasConcept C15744967 @default.
- W4285173181 hasConcept C166957645 @default.
- W4285173181 hasConcept C17744445 @default.
- W4285173181 hasConcept C187288502 @default.
- W4285173181 hasConcept C199539241 @default.
- W4285173181 hasConcept C205649164 @default.
- W4285173181 hasConcept C2779343474 @default.
- W4285173181 hasConcept C2780224610 @default.
- W4285173181 hasConcept C2780876879 @default.
- W4285173181 hasConcept C530175646 @default.
- W4285173181 hasConcept C542102704 @default.
- W4285173181 hasConcept C77805123 @default.
- W4285173181 hasConceptScore W4285173181C112698675 @default.
- W4285173181 hasConceptScore W4285173181C132074034 @default.
- W4285173181 hasConceptScore W4285173181C144133560 @default.
- W4285173181 hasConceptScore W4285173181C15744967 @default.
- W4285173181 hasConceptScore W4285173181C166957645 @default.
- W4285173181 hasConceptScore W4285173181C17744445 @default.
- W4285173181 hasConceptScore W4285173181C187288502 @default.
- W4285173181 hasConceptScore W4285173181C199539241 @default.
- W4285173181 hasConceptScore W4285173181C205649164 @default.
- W4285173181 hasConceptScore W4285173181C2779343474 @default.
- W4285173181 hasConceptScore W4285173181C2780224610 @default.
- W4285173181 hasConceptScore W4285173181C2780876879 @default.
- W4285173181 hasConceptScore W4285173181C530175646 @default.
- W4285173181 hasConceptScore W4285173181C542102704 @default.
- W4285173181 hasConceptScore W4285173181C77805123 @default.
- W4285173181 hasIssue "1-2" @default.
- W4285173181 hasLocation W42851731811 @default.