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• W4285178566 abstract "Technology and digitalization are increasingly influencing developments in sizing and fit for clothing. From the classification of the customer to retail interfaces and the intermediary design and development steps, technology is changing how product development and retail happen. This includes how populations and individuals are considered and catered for and have the potential to enable more sustainable approaches to clothings production to be implemented. This chapter will deal with some instances of how digitalization is influencing the journey from product development to the consumer being habilitated the product. We demonstrate the journey through examples within online sizing and fit technology, highlighting the value of anthropometric information from 3D body scanning. We consider the initial development of tools to classify the consumer and proceed through to the development of tools to engage the consumer in product selection and its appraisal in an online environment. We discuss the theories applicable to sizing and use examples to address the conflict between the consumer and ready-to-wear. We offer a discussion of key developments using case studies and address how each development serves the consumer or the industry. The important distinction between the industry/commercial tools for clothing size and fitting and the tools avaible to the consumer will be addressed. Proposals are made for future synergies, which will align product development approaches and consumer size and shape variation to better address size and fit are discussed. Consideration will also be given to new approaches to understanding the consumer and the methods to ensure different stakeholders can suitably identify issues and areas of difficulty." @default.
• W4285178566 created "2022-07-14" @default.
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• W4285178566 date "2022-01-01" @default.
• W4285178566 modified "2023-10-02" @default.
• W4285178566 title "Digital fashion technology: a review of online fit and sizing" @default.
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• W4285178566 doi "https://doi.org/10.1016/b978-0-12-823969-8.00008-3" @default.
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