FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4285223651> ?p ?o ?g. }

• W4285223651 endingPage "968" @default.
• W4285223651 startingPage "957" @default.
• W4285223651 abstract "The innovation of the Internet has led to the revolution of consumer behaviour and purchase intention throughout the consumer decision-making process. It provides a huge opportunity for businesses to anticipate the increasing value of online retail. Particularly in Malaysia, the number of Internet users has given rise pertaining to current trends which involved exhaustive use of social networking in terms of patterns of getting information among users and e-commerce experience. As social media becomes a vital part of people’s daily life, the influence of electronic word-of-mouth (eWOM) surpasses the influence of traditional face-to-face WOM communication on consumers’ decision making. The purpose of this study is to examine the impact of the persuasiveness of eWOM messages and consumer’s attitude to use information which turns into behaviour intention in the online context among Malaysian young consumers. Convenience sampling was employed to select sample among young generation who at least have one social media account. Data were collected using questionnaires. A total of 440 effective samples were collected and the analyses were carried out using both descriptive analysis and structural equation modelling (SEM). The findings showed Source credibility, Source presence, eWOM quantity and eWOM attractiveness are the factors that influence online purchase intention." @default.
• W4285223651 created "2022-07-14" @default.
• W4285223651 creator A5011242160 @default.
• W4285223651 creator A5049353572 @default.
• W4285223651 creator A5049801703 @default.
• W4285223651 creator A5077126703 @default.
• W4285223651 creator A5077484377 @default.
• W4285223651 creator A5086047237 @default.
• W4285223651 date "2022-01-01" @default.
• W4285223651 modified "2023-10-16" @default.
• W4285223651 title "The Influence of Electronic Word-of-Mouth Communication on Consumer Purchase Intention" @default.
• W4285223651 cites W1505596080 @default.
• W4285223651 cites W1599808469 @default.
• W4285223651 cites W1785021258 @default.
• W4285223651 cites W1980085292 @default.
• W4285223651 cites W2004196287 @default.
• W4285223651 cites W2025067049 @default.
• W4285223651 cites W2028885942 @default.
• W4285223651 cites W2029260103 @default.
• W4285223651 cites W2029439678 @default.
• W4285223651 cites W2040924390 @default.
• W4285223651 cites W2043091333 @default.
• W4285223651 cites W2046344967 @default.
• W4285223651 cites W2052152090 @default.
• W4285223651 cites W2057675043 @default.
• W4285223651 cites W2058124215 @default.
• W4285223651 cites W2087625706 @default.
• W4285223651 cites W2092404736 @default.
• W4285223651 cites W2118898598 @default.
• W4285223651 cites W2130892515 @default.
• W4285223651 cites W2131821896 @default.
• W4285223651 cites W2136907841 @default.
• W4285223651 cites W2167325287 @default.
• W4285223651 cites W2271921750 @default.
• W4285223651 cites W2289646608 @default.
• W4285223651 cites W2516396761 @default.
• W4285223651 cites W2546583781 @default.
• W4285223651 cites W2589205294 @default.
• W4285223651 cites W2599269039 @default.
• W4285223651 cites W2958748870 @default.
• W4285223651 cites W3122877168 @default.
• W4285223651 cites W42250804 @default.
• W4285223651 cites W4255994544 @default.
• W4285223651 doi "https://doi.org/10.1007/978-3-031-08087-6_66" @default.
• W4285223651 hasPublicationYear "2022" @default.
• W4285223651 type Work @default.
• W4285223651 citedByCount "2" @default.
• W4285223651 countsByYear W42852236512023 @default.
• W4285223651 crossrefType "book-chapter" @default.
• W4285223651 hasAuthorship W4285223651A5011242160 @default.
• W4285223651 hasAuthorship W4285223651A5049353572 @default.
• W4285223651 hasAuthorship W4285223651A5049801703 @default.
• W4285223651 hasAuthorship W4285223651A5077126703 @default.
• W4285223651 hasAuthorship W4285223651A5077484377 @default.
• W4285223651 hasAuthorship W4285223651A5086047237 @default.
• W4285223651 hasConcept C110875604 @default.
• W4285223651 hasConcept C11171543 @default.
• W4285223651 hasConcept C112698675 @default.
• W4285223651 hasConcept C119857082 @default.
• W4285223651 hasConcept C136764020 @default.
• W4285223651 hasConcept C137913393 @default.
• W4285223651 hasConcept C144133560 @default.
• W4285223651 hasConcept C15744967 @default.
• W4285223651 hasConcept C162853370 @default.
• W4285223651 hasConcept C166957645 @default.
• W4285223651 hasConcept C17744445 @default.
• W4285223651 hasConcept C185592680 @default.
• W4285223651 hasConcept C198531522 @default.
• W4285223651 hasConcept C199539241 @default.
• W4285223651 hasConcept C205649164 @default.
• W4285223651 hasConcept C23213687 @default.
• W4285223651 hasConcept C2776620684 @default.
• W4285223651 hasConcept C2778813691 @default.
• W4285223651 hasConcept C2779343474 @default.
• W4285223651 hasConcept C2780224610 @default.
• W4285223651 hasConcept C31173074 @default.
• W4285223651 hasConcept C41008148 @default.
• W4285223651 hasConcept C43617362 @default.
• W4285223651 hasConcept C518677369 @default.
• W4285223651 hasConcept C71104824 @default.
• W4285223651 hasConceptScore W4285223651C110875604 @default.
• W4285223651 hasConceptScore W4285223651C11171543 @default.
• W4285223651 hasConceptScore W4285223651C112698675 @default.
• W4285223651 hasConceptScore W4285223651C119857082 @default.
• W4285223651 hasConceptScore W4285223651C136764020 @default.
• W4285223651 hasConceptScore W4285223651C137913393 @default.
• W4285223651 hasConceptScore W4285223651C144133560 @default.
• W4285223651 hasConceptScore W4285223651C15744967 @default.
• W4285223651 hasConceptScore W4285223651C162853370 @default.
• W4285223651 hasConceptScore W4285223651C166957645 @default.
• W4285223651 hasConceptScore W4285223651C17744445 @default.
• W4285223651 hasConceptScore W4285223651C185592680 @default.
• W4285223651 hasConceptScore W4285223651C198531522 @default.
• W4285223651 hasConceptScore W4285223651C199539241 @default.
• W4285223651 hasConceptScore W4285223651C205649164 @default.
• W4285223651 hasConceptScore W4285223651C23213687 @default.
• W4285223651 hasConceptScore W4285223651C2776620684 @default.
• W4285223651 hasConceptScore W4285223651C2778813691 @default.

• next