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- W4285265384 abstract "The language barrier has been typically studied as a constraint in international tourism. Little research has focused on how learning the destination language could affect the potential tourists’ motivations, perceptions, and intentions. This paper investigates this topic through a survey aimed at Chinese university students as potential visitors to Spain. The primary objective is to explore how these differences influence their travel motivation, perceived cultural distance, perceived destination image of Spain, and behavioural intentions to visit Spain. Statistical analyses, including exploratory factor analysis and one-way ANOVA tests, were conducted to examine these factors. Our findings reveal the statistically significant differences among the students with different Spanish language proficiency. Practical implications are provided for Spanish destination management on attracting more Chinese tourists after the pandemic of COVID-19." @default.
- W4285265384 created "2022-07-14" @default.
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- W4285265384 date "2022-01-01" @default.
- W4285265384 modified "2023-09-29" @default.
- W4285265384 title "Effects of Destination-Language Proficiency on Tourists’ Motivation" @default.
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- W4285265384 doi "https://doi.org/10.1007/978-981-19-1661-8_5" @default.
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