Matches in SemOpenAlex for { <https://semopenalex.org/work/W4285281666> ?p ?o ?g. }
Showing items 1 to 74 of
74
with 100 items per page.
- W4285281666 endingPage "400" @default.
- W4285281666 startingPage "390" @default.
- W4285281666 abstract "AbstractIn recent years, it has been seen that brands have opted to implement chatbots as part of their digital customer service channels, especially since they can be hosted on social networks such as Facebook Messenger and WhatsApp. Although the use of this has become widespread, users perceive them as inefficient and of little credibility. The design of the personality of a chatbot arises as an alternative for the brand to generate a more human interaction with the user and show its brand values to generate a positive experience. In addition, a projected growth of the business value of chatbots for brands of 3.9 trillion dollars is estimated by 2022. For this reason, knowing how brands can rely on the correct implementation of the personality of a chatbot creating a positive influence on its users is important in a growing industry. The present research seeks to know how the personality of the chatbot influences the formation of consumer attitudes towards a brand. This exploratory study used a qualitative methodology of phenomenological design with young adults from Lima. Subsequently, it was analyzed through descriptive coding. It was found that the social dynamics, the social role and the physique of the chatbot are the aspects that influence the attitude towards the brand and generate a feeling of trust and closeness between the chatbot and the brand.KeywordsChatbotBrand attitudePersonalityVirtual assistantAdvertising" @default.
- W4285281666 created "2022-07-14" @default.
- W4285281666 creator A5035776515 @default.
- W4285281666 creator A5066590174 @default.
- W4285281666 date "2022-01-01" @default.
- W4285281666 modified "2023-10-12" @default.
- W4285281666 title "The Role of a Chabot Personality in the Attitude of Consumers Towards a Banking Brand" @default.
- W4285281666 cites W1570963450 @default.
- W4285281666 cites W2071412573 @default.
- W4285281666 cites W2808652965 @default.
- W4285281666 cites W2949121133 @default.
- W4285281666 cites W2974124990 @default.
- W4285281666 cites W3023956633 @default.
- W4285281666 cites W3102614932 @default.
- W4285281666 cites W4231399809 @default.
- W4285281666 cites W4239187549 @default.
- W4285281666 doi "https://doi.org/10.1007/978-3-031-04826-5_39" @default.
- W4285281666 hasPublicationYear "2022" @default.
- W4285281666 type Work @default.
- W4285281666 citedByCount "1" @default.
- W4285281666 countsByYear W42852816662023 @default.
- W4285281666 crossrefType "book-chapter" @default.
- W4285281666 hasAuthorship W4285281666A5035776515 @default.
- W4285281666 hasAuthorship W4285281666A5066590174 @default.
- W4285281666 hasConcept C112698675 @default.
- W4285281666 hasConcept C122980154 @default.
- W4285281666 hasConcept C134306372 @default.
- W4285281666 hasConcept C136764020 @default.
- W4285281666 hasConcept C144133560 @default.
- W4285281666 hasConcept C15744967 @default.
- W4285281666 hasConcept C162853370 @default.
- W4285281666 hasConcept C17744445 @default.
- W4285281666 hasConcept C187288502 @default.
- W4285281666 hasConcept C199539241 @default.
- W4285281666 hasConcept C2779041454 @default.
- W4285281666 hasConcept C2779545769 @default.
- W4285281666 hasConcept C2780224610 @default.
- W4285281666 hasConcept C33923547 @default.
- W4285281666 hasConcept C41008148 @default.
- W4285281666 hasConcept C77805123 @default.
- W4285281666 hasConceptScore W4285281666C112698675 @default.
- W4285281666 hasConceptScore W4285281666C122980154 @default.
- W4285281666 hasConceptScore W4285281666C134306372 @default.
- W4285281666 hasConceptScore W4285281666C136764020 @default.
- W4285281666 hasConceptScore W4285281666C144133560 @default.
- W4285281666 hasConceptScore W4285281666C15744967 @default.
- W4285281666 hasConceptScore W4285281666C162853370 @default.
- W4285281666 hasConceptScore W4285281666C17744445 @default.
- W4285281666 hasConceptScore W4285281666C187288502 @default.
- W4285281666 hasConceptScore W4285281666C199539241 @default.
- W4285281666 hasConceptScore W4285281666C2779041454 @default.
- W4285281666 hasConceptScore W4285281666C2779545769 @default.
- W4285281666 hasConceptScore W4285281666C2780224610 @default.
- W4285281666 hasConceptScore W4285281666C33923547 @default.
- W4285281666 hasConceptScore W4285281666C41008148 @default.
- W4285281666 hasConceptScore W4285281666C77805123 @default.
- W4285281666 hasLocation W42852816661 @default.
- W4285281666 hasOpenAccess W4285281666 @default.
- W4285281666 hasPrimaryLocation W42852816661 @default.
- W4285281666 hasRelatedWork W1973935546 @default.
- W4285281666 hasRelatedWork W2035434921 @default.
- W4285281666 hasRelatedWork W2046979351 @default.
- W4285281666 hasRelatedWork W2059670296 @default.
- W4285281666 hasRelatedWork W2100882505 @default.
- W4285281666 hasRelatedWork W2102373429 @default.
- W4285281666 hasRelatedWork W2243965699 @default.
- W4285281666 hasRelatedWork W2756900840 @default.
- W4285281666 hasRelatedWork W2780609563 @default.
- W4285281666 hasRelatedWork W4298624881 @default.
- W4285281666 isParatext "false" @default.
- W4285281666 isRetracted "false" @default.
- W4285281666 workType "book-chapter" @default.